The theme has landed. The American Health Care Association (AHCA) said “Moments in Bloom” is the theme for National Skilled Nursing Care Week® (NSNCW) 2026.

Each year, the observance celebrates the essential role skilled nursing care centers play in providing high-quality, long term and post-acute care to millions of individuals each year. This year’s NSNCW is from Sunday, May 10, through Saturday, May 16.

AHCA said the 2026 theme, “Moments in Bloom,” reflects how everyday acts of compassion, connection, and teamwork grow into meaningful experiences for residents, families, and staff. It celebrates the idea that big and small moments, when nurtured, can flourish to help residents live life to the fullest and with purpose, the association said.

“Caregivers in America’s skilled nursing care centers are all about making each moment an enriching one for their residents,” said Clif Porter, president and CEO of AHCA. “National Skilled Nursing Care Week reminds us to truly see and honor those moments of care, joy, and community that take place every day.” 

Established by AHCA in 1967, NSNCW begins annually on Mother’s Day. Skilled nursing care centers across the country are encouraged to plan events that celebrate the vital role of caregivers and the meaningful lives of residents. Participants are invited to share their stories and moments on social media leading up to and during NSNCW using the hashtag #NSNCW, AHCA said. 

AHCA will release a comprehensive planning guide, themed gifts and decorations, and a promotional toolkit in late February. More information is available on the NSNCW website.

Comments or questions? Contact Patrick Connole at pconnole@parkplacelive.com.