Mark Parkinson wants you to think beyond your mission to be the best provider you can be and add metrics to your organization’s strategies for success. In this fourth Leadership Series video tutorial, Parkinson presents the steps necessary to make your provider a metric-driven one while maintaining your passion and reason for being.

It is not enough to be mission-driven in the long-term care space since success is built on not only your purpose but also your performance. Here, Parkinson lays out the simple, but specific ways in which a provider should work toward goals under the broad categories of clinical goals, financial goals, and workforce goals.

After establishing your skilled nursing provider as one driven by a mission, the second leg is that you have to be metric-based. “And what do I mean by that? I mean by that we need to set goals with specific outcomes and strive towards those goals,” he says in the video.

Why Do We Need Both?

Parkinson explains the need for goals for both the for-profit and not-for-profit operators in the long-term care space. “I think the most incredible thing is that when you can combine the power of being mission-driven with the power of being metric-driven, amazing things can happen,” he said.

Learn what amazing looks like. Watch the Park View video at https://tinyurl.com/y7heykwf.

Capital Funding Group, the leader in HUD financing for the long-term care sector, sponsors Park View.

Comments or questions? Contact Patrick Connole at pconnole@parkplacelive.com