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Leadership Lessons: Parkinson Lays Out Strategies for Motivating Teams

Freestyle2 min readFeb 26, 2026
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In this Leadership Series episode, Mark Parkinson, CEO of Park Place Live, shares practical strategies to use engaging, team-based methods to drive accountability and hit key performance benchmarks across each building and the organization.

In this latest Leadership Series episode, Mark Parkinson, CEO of Park Place Live, gives proven, real-world examples of how to use fun methods to educate and motivate the entire team to hold each other accountable for reaching the benchmarks so important to the overall success of each building and the overall enterprise.

There are many skilled nursing operators out there making building and individual goals come to life, including leaders in the field like Vetter Health Services and The Ensign Group, he said.

For Ensign, meeting the building goals is enveloped in a contest called the flag. “In the flag, multiple buildings can win the flag, but in order to win the flag, you have to be really, really good at 10 to 12 clinical and financial goals,” Parkinson said.

“These building contests create a lot of camaraderie and friendly competition between the buildings. They create ownership within the buildings because it doesn't just become the administrator and the DON that want to win the award,” he explained.

Learn the tricks of the art of motivation for large and small groups, and individual staff by watching the video here.

Capital Funding Group, the experts in HUD financing, sponsor the Leadership Series.


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